New rel attributes


Active Member
May 24, 2020
rel=ugc can now be used in place of rel=nofollow to represent user-created links in posts and rel=sponsored can be used for links to sponsored. Both of these new attributes help Googlebot to reason about the structure of your site. You can use multiple rel attributes as-well like so: rel="ugc sponsored"
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Reactions: s3_gunzel


Whipped Cream
Apr 30, 2020
I like the newly added features but I can't quite help thinking that this is Google effectively taking ownership of SEO. Other engines like Bing and DuckDuckGo will need to implement these things if they are to stay relevant.
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Reactions: Azareal